Pimento Formate – Creative Tech for XR-Edutainment

We realise augmented and
virtual reality stories

and shift your media, communication and education projects to the next level

Our expertise is in stories, content and entertaining knowledge formats for augmented and virtual reality. We combine the best of storytelling, gamification, digital communication and XR technology to create interactive 360° experiences for immersive media that stay in your memory.

Our thematic areas are environmental communication, culture, media, society and education. Through our networked multi-channel approach along a communication strategy, we succeed in integrating AR and VR stories coherently into your communication, brand and media strategy.

We implement the 360° worlds and 3D edutainment formats with our tools for XR storytelling and XR content marketing. We also use the technologies of our partners for this.


Museen (AR/VR)

TV Grafik

Medien (AR/VR)


VR Icon

Brands (AR/VR)




XR-Edutainment is the future of communication

We inspire your target groups anew in an innovative and intelligent way. Because our edutainment formats increase the attention for your messages and products and raise your communication to a new level.

This enables you to win over young target groups in particular. And you increase your sales! This is how AR and VR become an important part of your digital strategy.

*Augmented (AR) and Virtual Reality (VR) are immersive media. Together they are called Extended Reality (XR) (AR, VR, interactive 360° videos).


Concept and strategy for immersive media projects

XR projects need strong concepts and sustainable communication strategies

We agree on the project goals with our clients and design innovative digital XR communication and knowledge formats based on them. Formats have the advantage of providing long-lasting, reliable and recurring information orientation. We give our clients impulses on society- and future-oriented aspects to develop knowledge and communication processes for tomorrow.

Content Creation

Content and Storytelling for Digital and Immersive Formats AR, VR and 360°Video

We produce high-quality interactive XR edutainment formats Our attention is on the needs of the user. We develop strong stories from complex information with our XR story mapping tool. To do this, we combine storytelling, film and interactive serious games elements with VR and AR technologies and mechanics, among others, and create edutainment experiences that stay in the memory.



We make you fit for the future.

Our workshops provide you with everything you need to independently develop and implement innovative projects with your teams and to open up new revenue models. The workshops teach you the most important basics of developing innovative media and communication projects. Methods such as design thinking, content creation and business model canvas are taught. The workshops are booked individually and as an accompaniment to communication projects.



Business Model Canvas

XR Story
Mapping Tool

Immersive Storytelling

Immersive Media
Communication Strategy

    Logo civis
    Logo Der Weisse Elefant
    Emil Award
    Logo Bundesverband Musikindustrie
    International Emmy Awards
    Elle Langer: Medieninnovationen AR und VR

    Elle Langer

    Medieninnovationen AR und VR –
    Erfolgsfaktoren für die Entwicklung von Experiences

    Erfolgsfaktoren für die Entwicklung von Experiences

    Augmented und Virtual Reality sind Medieninnovationen mit spezifischen Merkmalen. Sie erzeugen beim Nutzer eine Immersion, da der Nutzer in das Medium und seine 360° Umgebung hineintaucht. Um erfolgreich Inhalte und Anwendungen für AR und VR zu entwickeln, müssen psychologische Wirkungsweisen, die Besonderheiten der 360° Umgebung, die Geschichte und die Art der Mediennutzug mit den Bedürfnissen und Erlebnissen des Nutzers abgestimmt werden. Contentproduzenten stellt das vor neuartige Herausforderungen bei der Contententwicklung, der Methodenwahl, der Teamarbeit und dem gesamten Herstellungsprozess von AR und VR Experiences.Das Buch führt den Leser in die Merkmale der immersiven Medien ein und bietet ihm wissenschaftliche Belege und praxisrelevante Tipps, die ihm helfen, hochwertige und nutzerzentrierte Inhalte für die Immersiven Medien zu produzieren.

    Goody – Design Thinking

    Goody – Design Thinking

    Berliner Yacht Club

    Berliner Yacht Club

    Future Leaf – Augmented Reality for CSR-Communication

    Future Leaf – Augmented Reality for CSR-Communication

    Konzeption für neue Contentverwertung
    Verkehrsclub Deutschland

    Verkehrsclub Deutschland