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Allgemein

pimento formate csr kommunikation

Attractive CSR communication needs professionals – reaching young target groups with future-oriented topics is not difficult at all

Reaching young target groups with future-oriented topics is not so difficult. Digital and social media are ideally suited for this. Nevertheless, valuable information is sinking daily into the depths of the Internet, which could help to develop critical consumer awareness. The legal obligation to document...

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TV producers miss digitization

How the TV industry can conquer new markets using knowledge and disruptive innovations. Television is dead - long live television. TV producers have so far given digitalization the cold shoulder. At the same time, start-ups, users, the advertising industry and companies are increasingly taking on the role...

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