With our AR stories, we tell stories in places. Anyone can access them with a smartphone wherever they are - in the city, in parks, in forests or at home - without downloading an app. The browser opens and the AR story goes live. It's great...
Reaching young target groups with future-oriented topics is not so difficult. Digital and social media are ideally suited for this. Nevertheless, valuable information is sinking daily into the depths of the Internet, which could help to develop critical consumer awareness. The legal obligation to document...
How the TV industry can conquer new markets using knowledge and disruptive innovations. Television is dead - long live television. TV producers have so far given digitalization the cold shoulder. At the same time, start-ups, users, the advertising industry and companies are increasingly taking on the role...
The media is in constant change and all players are in a permanent process of adaptation. At the same time, however, you are required to produce innovations yourself. Founder and managing director Elle Langer has successfully undergone this change twice with her Pimento medienproduktions GmbH....